Monday 25 April 2016

Clarence Brantley - How To Write A Business Plan

As the owner of a number of businesses, including a successful real estate development company, Clarence Brantley understands the importance of creating strong business plans that can be used as the foundation for the growth of the company. Creating an effective business plan is no easy task, so make sure you consider all of the following when writing your own.

Focus On Figures

At the end of the day, business is all about making money so you need to focus as much of your business plan as possible on your figures. Understand your expenditures and potential revenue streams and make sure to double-check every single thing you claim, especially if you are looking to attract investors with your business plan.

Keep It Concise


Many new business owners make the mistake of creating bloated business plans in an effort to provide every last scrap of information that they can think of to the reader. Unfortunately, this approach often betrays a lack of experience and makes it more difficult to get to the most important information in the plan. Be concise and focus everything you write around your business goals.

Consider The Competition

Clarence Brantley has worked hard to separate each and every one of his businesses from the local competition. Understanding the demand for your product or service and, as importantly, how your competition is supplying that demand is vital. Your plan should detail how you will make your company unique and why customers would choose you over other suppliers in the area.